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Most blunders result from a company's failure to observe and monitor trends before crafting its messages. For instance, social media trained the spotlight on Entenmanns, a bakery, on July 2011, but for the wrong reasons. Entenmanns used the #notguilty hashtag, one that was used to condemn the verdict of the high profile trial of Casey Anthony, to position their baked goods as sinful treats. A tide of angry replies and comments came its way. But to the company's credit, it issued a succinct but heartfelt apology, briefly explaining what happened and expressing remorse over the lack of sensitivity.
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Spiro Baltas and his team of experts at Gotham Brand offer cutting edge solutions for boosting and protecting brand image. Visit this site to learn how to manage social media brand presence.