LinkedIn is a social
network with a focus on professional connectivity and partnership, and is one
of the best platforms to build one’s personal brand online. Here are just some of the advantages professionals
can get from the powerful networking site:
1. LinkedIn is a
round-the-clock service, providing a venue to showcase one’s brand to
headhunters and decision-makers from around the world. It displays one’s capabilities and
achievements clearly, and makes it easy for others to initiate contact and maintain
communication.
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2. LinkedIn significantly
expands one’s network, making it easy to find, work with, and create a
professional relationship with other like-minded professionals.
3. It has a tool
that allows others to validate one’s capabilities. Colleagues can create endorsements for
featured skill sets, as well as provide testimonials that can be highlighted
and promoted.
4. LinkedIn offers
insightful topics and articles within one’s field, providing a steady stream of
educational resources to keep one’s portfolio up-to-date.
5. Building a LinkedIn
profile is free and stays there as long as the social network exists. However, the site also offers a “premium”
service which, for a monthly fee, greatly enhances the exposure and coverage of
the account.
A sound strategy for
enhancing one’s personal brand is a must to get ahead of the pack and boost one’s
career. LinkedIn offers some of the best
tools and coverage to help one jumpstart that strategy.
